Alma Hoffmann

Alma Hoffmann is a lettering artist, educator and designer based in Alabama, USA. While she began practising calligraphy at a young age, her dedicated journey took shape in 2014 when she committed to a daily lettering and calligraphy practice. This discipline continues to sharpen her skills and fuel her exploration of new styles. Alma is drawn to a wide range of lettering and calligraphic traditions, as well as experimental typography and layout design shaped by curiosity and play.

HIGHLIGHTS

Creative Quarterly 100 Best Works (2021)

Author, Sketching as Design Thinking (Routledge, 2019)

GDUSA Award recipient across multiple years

Pro bono designer of Sunday church bulletin covers

Works for Symbiosis V Exhibition

*Click on the thumbnail(s) to discover each artwork in detail.

Featured

ALMA HOFFMANN | Hide and Seek

$0.00

ARTIST | Alma Hoffmann

BASED IN | USA

TITLE | Hide and Seek

SIZE | 1219.2 mm × 1828.8 mm

MEDIUM | Watercolor and ink on mixed media paper

Gestural calligraphic marks created through movement and improvisation form the heart of this piece. Made while dancing to music, the work captures rhythm as visual energy. The accompanying words emerged spontaneously in the moment, reflecting the fluid, intuitive process behind the artwork.

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ALMA HOFFMANN | REBEL

$0.00

ARTIST | Alma Hoffmann

BASED IN | Alabama, USA (Central)

TITLE | REBEL

SIZE | 1,219.2 × 1,828.8 mm

MEDIUM | Watercolor and ink on mixed media paper

PRICE | Not for sale

Built around text from the first verse of Bizet’s Habanera, this piece merges operatic drama with spontaneous mark-making. The layered strokes and shifting textures reflect both the power of the music and the immediacy of Hoffmann’s process, capturing the tension between control and abandon.

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ALMA HOFFMANN | TICTOC

$0.00

ARTIST | Alma Hoffmann

BASED IN | Alabama, USA (Central)

TITLE | TICTOC

SIZE | 1,219.2 × 1,828.8 mm

MEDIUM | Watercolor and ink on mixed media paper

PRICE | Artwork for sale (Email us to purchase)

Inspired by the song Tiempo de Vals by Jesús María Cano and performed by Chayanne in late summer 1990, TICTOC translates musical memory into visual rhythm. Sweeping gestures and ink traces capture the nostalgic cadence of the waltz, turning sound into movement across an expansive surface.